Product Redesign

“Six years of feature accretion had left the dashboard nearly unusable. Power users had adapted, but every new trial was churning within the first session.”

We ran three weeks of contextual inquiry with existing users to map mental models versus actual workflows. The audit surfaced 14 distinct navigation anti-patterns. We restructured the information architecture around job-to-be-done clusters rather than feature categories — reducing the average task path from 7 steps to 2.5. A new design system (400+ components) replaced the legacy patchwork and now ships with every new feature.