Brand Launch

“A founder launching a premium food brand had eight weeks to market. Everything — name, identity, packaging, and digital presence — needed to be built from nothing.”

We ran a compressed but rigorous process: naming workshop in week one, identity concepting in weeks two and three, refinement and application from week four through seven, production in week eight. The resulting brand anchors around a single typographic mark — adaptable enough to work on a 2mm label or a full billboard. Packaging design was developed in parallel with the identity, ensuring both systems matured together rather than one being retrofitted onto the other.